|What are you waiting for?
I am not immune from this bias and I continue to try to find a way to deal with it - a way that 'goes with the grain' of my mental make-up rather than using sheer logical willpower.
However, for now the DIY Income Investor approach is just to hold on to losers in the optimistic hope that they will eventually come good.
Sometimes this works...
I don't think I need to introduce Aviva (LSE:AV.); most investors will be familiar with this UK insurance giant. I have held AV a long time - since April 2007, in fact - and topped up in February 2010, again on the basis of the attractive yield then on offer and the apparently good prospects for the company.
But Aviva is a serial disappointer - and for most Income Investors, cutting the dividend is akin to investment apostasy - punishable by execution (I hasten to add - the 'sell' execution by your broker).
So, when the Aviva share price leapt over 7% this morning, putting my overall holding just into the black (finally), the decision was easy: sell!
[Sale price: £5.02.]
I am not a financial adviser and the information provided does not constitute financial advice. You should always do your own research on top of what you learn here to ensure that it's right for your specific circumstances.