Investing in the stock market is a bit like
'Who Wants to be a Millionaire: the same excitement of possibly getting rich very quickly and a range of tricky questions to answer (usually 'should I buy this?' or 'should I sell that?).
OK, there's no Chris Tarrent to cajole us along the way, to question our decisions or to write the cheques, but it comes down to the same dilemma: when the question gets too hard - and you've phoned a friend, gone 50/50 and asked the audience - do you walk away and keep the money or risk a guess?